BRANDING, GRAPHIC DESIGN, TYPOGRAPHY, PACKAGE DESIGN, MARKETING
In this design portfolio piece, I showcase the branding campaign I created for Bread Bakery, a new artisanal bakery. The goal of the project was to create a cohesive brand identity that would appeal to the target audience and reflect the high-quality and homemade nature of the bakery's products.
The branding campaign includes various designs such as a logo, marketing material, product packaging, hand-drawn elements, a hand-drawn font, and mock-ups, which were all created with a consistent visual language inspired by the warmth and comfort of baked goods.
RESEARCH + BRAINSTORMING
I began by researching current trends in the bakery industry and analyzing the target audience. I found that there was an opportunity to create a unique brand identity that would appeal to a more rustic and homemade demographic. I drew inspiration from the warm and comforting feeling of fresh-baked goods to create a brand identity that was both inviting and sophisticated.
BRANDING + FINAL PRODUCT
The final result is a cohesive and distinctive branding campaign that effectively communicates the brand's unique identity and the homemade nature of the bakery's products, making it stand out in the bakery industry.
I used a color palette inspired by the warm tones of bread, along with hand-drawn illustrations of bread and other baked goods to create a distinctive and memorable visual identity that is welcoming and cozy. The use of color in the logo paired with the unique hand-drawn font (created using Calligraphr) creates a easily recognizable and versatile brand identity.